Nestpick study releases top cities for Millennials

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Furnished housing aggregator, Nestpick has released a top 100 list cities best suited millennial travel and migration. Nestpick compared thousands of cities worldwide to discover which are the most appealing to millennials, and why.

Pairing industry knowledge alongside intensive research Nestpick identified 16 factors that matter to millennials including housing affordability, immigration tolerance, equality, and transportation accessibility and of course, nightlife.

According to Ömer Kücükdere Nespick’s Managing Director, they embarked on this journey to better understand the needs and desires of Millennials, “At Nestpick we’ve witnessed firsthand a clear pattern of migration among Millennials from all over the world to specific cities,” says Kücükdere,  “UNWTO data confirms that travellers among this generation choose these same cities for their leisure time, confirming a clear appeal of these cities over others for this group.”

The research is threefold. Primarily serving as a PSA for millennials looking to migrate and travel around the world, but also as an interesting case study pointing to what matters, and will continue to matter to millennials when it comes to living standards and expectations. Lastly, it serves as a call out to what standards of living are to be expected by the Millennial generation, and a challenge for cities to get with the times.

Although the study is centered around Millennials, it begs a question for consideration for anyone with the travel bug… where will you go next?

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Topping the list are Amsterdam, Berlin, Munich, and Lisbon, with Vancouver coming in at tenth place– just behind Paris.

See the top 10 cities and their rankings below, and the full list at www.nestpick.com/millennial-city-ranking/

City Country Business Ecosystem The Essentials Openness Recreation Total
Amsterdam Netherlands 21.30 35.20 31.60 20.70 108.80
Berlin Germany 17.40 38.20 26.70 21.60 103.90
Munich Germany 24.90 34.90 26.60 16.30 102.70
Lisbon Portugal 15.60 39.20 24.60 23.20 102.60
Antwerp Belgium 13.30 39.70 26.40 21.70 101.10
Barcelona Spain 16.10 42.20 25.00 17.70 101.00
Lyon France 15.10 43.90 25.80 16.00 100.80
Cologne Germany 12.30 39.60 26.40 22.45 100.75
Paris France 19.90 38.50 26.80 15.50 100.70
Vancouver Canada 23.10 30.25 32.05 15.10 100.50

 

Further Insights worth noting:

  • Employment Ranking: Brugge, Belgium, scored highest for cities with under 1 million inner-city inhabitants, and Bangkok, Thailand scored highest for cities with a population of over 1 million.
  • Startup Score: San Francisco, USA scored highest for cities with under 1 million inner-city inhabitants, and Los Angeles, USA scored highest for cities with a population of over 1 million.
  • Tourism Score: Venice, Italy scored highest for cities with under 1 million inner-city inhabitants, and Bangkok, Thailand scored highest for cities with a population of over 1 million.
  • Housing Ranking: Athens, Greece scored highest for cities with under 1 million inner-city inhabitants, and Guadalajara, Mexico scored highest for cities with a population of over 1 million.
  • Transport Score: Oslo, Norway scored highest for cities with under 1 million inner-city inhabitants, and Paris, France scored highest for cities with a population of over 1 million.
  • Health Rank: French cities scored highest for cities with under 1 million inner-city inhabitants, along with Paris, France scoring highest for cities with a population of over 1 million.
  • Food Score: Brno, Czech Republic scored highest for cities with under 1 million inner-city inhabitants, and Medellin, Colombia scored highest for cities with a population of over 1 million.
  • Internet Speed: Austin, USA scored highest for cities with under 1 million inner-city inhabitants, and Prague, Czech Republic scored highest for cities with a population of over 1 million.
  • Apple Rank: Geneva, Switzerland scored highest for cities with under 1 million inner-city inhabitants, and Cologne, Germany scored highest for cities with a population of over 1 million.
  • Access to Contraception: English cities scored highest for cities with under 1 million inner-city inhabitants, and Chinese cities scored highest for cities with a population of over 1 million.
  • Gender Equality: Helsinki, Finland scored highest for cities with under 1 million inner-city inhabitants, and Stockholm, Sweden scored highest for cities with a population of over 1 million.
  • Immigration Tolerance: Canadian cities Toronto and Montreal scored highest for cities with under 1 million inner-city inhabitants, and Irish cities Dublin and Cork scored highest for cities with a population of over 1 million.
  • LGBT Friendliness: San Francisco, USA scored highest for cities with under 1 million inner-city inhabitants, and Amsterdam, Netherlands scored highest for cities with a population of over 1 million.
  • Nightscene Score: Graz, Austria scored highest for cities with under 1 million inner-city inhabitants, and Berlin, Germany and Paris, France scored joint highest for cities with a population of over 1 million.
  • Beer Score: Brno, Czech Republic scored highest for cities with under 1 million inner-city inhabitants, and Beijing, China scored joint highest for cities with a population of over 1 million.
  • Festival Ranking: Brugge, Belgium scored highest for cities with under 1 million inner-city inhabitants, and Amsterdam, Netherlands scored joint highest for cities with a population of over 1 million.

 


For full results of the ranking, visit: www.nestpick.com/millennial-city-ranking/

For more info: dominic@abcd.agency

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